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Retailers already recognize that extended warranties can be a high
margin profit area. But the challenges for retailers are that too
many consumers walk out the door without purchasing the extended
warranty. And once those consumers leave the store, there's no guarantee
that their next purchase will be from you rather than your competitor.
BlueRealm's solutions address these issue by focusing on increasing
the warranty attachment rate and providing new revenue opportunities.
Increased Attachment Rates
Every customer who purchases a large consumer electronic application
without buying an extended warranty represents the potential loss
of hundreds of dollars of high-margin revenue. Even a moderate 50%
increase in your attachment rates can mean millions of dollars flowing
to your bottom line. BlueRealm's solutions are designed to increase
your attachment rates to realize this wasted profit potential. We
do this by focusing on:
- The warranty product as more than a slip of paper.
- Value-added end user services
- Branded warranty centers
- Differentiated warranty services by product category
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New Revenue Opportunities
For retail businesses, the costs to acquire a new customer can be
significantly higher than retaining the customers you have. Consequently,
it makes sense to focus on generating revenue from existing customers
and maintaining a long-term relationship with a customer. BlueRealm
recognizes these issues by providing innovative ways of anticipating
and providing for the needs of customers, maintaining communications
channels to customers, and reinforcing your retail brand. Some of
the ways we do this are:
- Innovative targeted marketing modules
- Branding warranty content
- New communication channels
- Warranty renewal programs
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