BlueRealm Announces New Communication Opportunity for PC Retailers

Direct Communication Tool enables retailers to provide new levels of care to their PC customers.

Vancouver, British Columbia - September 24, 2007 -BlueRealm Solutions, Corp., the leading provider of innovative technology and service solutions for the PC retail and warranty marketplace, announces the release of their Direct Communication Tool (DCT), the most recent addition to the comprehensive BlueRealm suite of tools and services for PC consumers. As a powerful component of the BlueRealm Product Care Center, the DCT opens new communication channels between retailers and their customers, and provides automated messaging designed to help the consumer maximize the use and enjoyment of their computer purchase. The tool also provides retailers and warranty providers with the ideal platform for delivering PC-related offers to their customers.

The DCT interacts directly with the consumer's desktop using BlueRealm's proprietary system registration technology, and can be configured by program administrators to deliver specific contextual messages to the consumer's PC. The messages fall into a number of categories, such as:

• of impending internet security threats;
• warnings based on the status of particular system resources, (memory, hard drive, etc.);
• proactive system maintenance reminders, and;
• warranty expiration notifications.

The DCT is the ideal tool for retailers who want to deliver higher levels of customer satisfaction while decreasing merchandise return rates. By deploying this technology, they benefit immediately from the establishment of a unique relationship with the consumer, assuming a role of trusted care-giver and constant companion, and helping the consumer avoid and overcome common technical pitfalls. The underlying architecture of the DCT can easily be adapted for future iterations of the BlueRealm Product Care Center, which will provide support and services for purchasers of other consumer electronic equipment, such as big screen TVs, digital cameras, and DVD players.

"The DCT is a notable innovation in the retail industry, because for the first time, retailers can establish a presence on the desktop and promote themselves as trusted suppliers of care and support services", says Ron Smouter, BlueRealm's Director of Sales. "We see this technology directly addressing the retailer's need for an integrated communication platform that ties together many of their customer service, support and marketing initiatives."

BlueRealm anticipates the announcement of several new enhancements to their suite of tools and services over the coming year. To stay informed of these developments, please subscribe to our email list at www.bluerealm.com/pressroom/news_alerts.htm.

About BlueRealm Solutions, Corp.
BlueRealm is a leading provider of technology and services to the retail and warranty marketplaces. The Company's innovative solutions help warranty electronics retailers and administrators, PC OEMs to reduce their delivery costs and enhance their service offering. BlueRealm is a privately held company based in Vancouver, Canada and is a wholly-owned subsidiary of N.E.W. Customer Service Companies of Canada Corp., based in Virginia, USA.

For more information, BlueRealm can be reached at 800.541.8795 or on the Internet at www.bluerealm.com.