BlueRealm Announces Launch of the PC Care Center

PC Care Center takes customer service and support to a new level

Vancouver, British Columbia - January 15, 2007 - BlueRealm Solutions, Corp., the leading provider of innovative technology and service solutions for the PC retail and warranty marketplace, announces that they are launching their PC Care Center solution for PC retailers and consumers.

The PC Care Center is an easy-to-use application that provides benefits for both the consumer and for the retailer when a new PC is purchased. For the consumer, the PC Care Center serves as a central support and service hub for virtually all types of support. It contains self-help support articles, videos and tutorials, and directs end-users to the appropriate support organization when they need it most, whether it is the manufacturer, the extended warranty administrator, or a provider of premium support services.

For retailers, the PC Care adds value to the purchase of PC hardware, and provides tools and services that will reduce early merchandise returns and establish the retailer as a trusted advisor and the source of critical configuration and support information. Best of all, and for the first time, the retailer gains a presence on the desktop with a fully branded version of the PC Care Center, and they benefit from a highly customizable and direct communication tool embedded in the solution. These elements of the solution promote a close and effective one-to-one relationship between the consumer and the retail organization.

"The PC Care Center is our direct response to the concerns that had been expressed to us as we talked with electronics retailers about the challenges of creating differentiation and value in the PC marketplace," said Aaron Nielsen, Managing Director of BlueRealm Solutions. "Our application represents a giant step forward in equipping our retail partners to develop new relationships with their customers, reduce merchandise returns, and generate additional revenues from higher-margin offerings."

BlueRealm anticipates the announcement of several new enhancements to their suite of tools and services over the coming year. To stay informed of these developments, please subscribe to our email list at www.bluerealm.com/pressroom/news_alerts.htm.

About BlueRealm Solutions, Corp.
BlueRealm is a leading provider of technology and services to the retail and warranty marketplaces. The Company's innovative solutions help warranty electronics retailers and administrators, PC OEMs to reduce their delivery costs and enhance their service offering. BlueRealm is a privately held company based in Vancouver, Canada and is a wholly-owned subsidiary of N.E.W. Customer Service Companies of Canada Corp., based in Virginia, USA.

For more information, BlueRealm can be reached at 800.541.8795 or on the Internet at www.bluerealm.com.