BlueRealm and Clarity Customer Management Announce Partnership
Companies to join forces in providing the warranty industry with cutting edge services and technology

July 19, 2005 - BlueRealm Solutions, Corp., the innovative provider of warranty technology solutions, and Clarity Customer Management Inc., a customer management company dedicated to providing positive customer experiences during every interaction, today announced the formation of a strategic partnership. The partners’ combined offering will provide the warranty marketplace with a suite of sophisticated technology and services solutions designed to cut claims processing costs while improving the overall end-user experience.

The partnership will leverage the particular strengths and competencies that both companies bring to a common marketplace. BlueRealm Solutions, which specializes in deploying technology that automates claim entitlement and detects fraudulent claims, will provide software that eliminates the burden of supporting illegitimate claims. Clarity Customer Management, with its state-of-the-art customer contact infrastructure and highly skilled workforce, brings the expertise and technical toolset required to effectively process legitimate claims that enter the workflow through the BlueRealm filters.

“We explored a number of alternatives and decided that Clarity’s advanced technical infrastructure and Client focus put them ahead of their competition”, said Ron Smouter, BlueRealm vice-president of Business Development. “Not only does Clarity have a technology advantage, but their focus on hiring and training the most skilled technicians indicates that they share our commitment to building the best end-to-end solution possible.”

David Moufarrege, Clarity executive vice president, was impressed with the innovation BlueRealm brings to the warranty market. “We believe that the industry has been looking for this type of solution for a long time,” he said. “The BlueRealm system will simplify the work done by our support technicians and gives us a powerful tool that will enable us to provide our clients’ customers with the best service they have ever received.”

About BlueRealm Solutions, Corp.
BlueRealm is a leading provider of technology and services to the warranty marketplace. The Company’s innovative solutions help warranty administrators, computer OEMs and electronics retailers to reduce their delivery costs and enhance their service offering. BlueRealm is a privately held company based in Vancouver, Canada.

For more information, BlueRealm can be reached at 800.541.8795 or on the Internet at www.bluerealm.com.

About Clarity Customer Management Inc.
Clarity Customer Management Inc. leverages brilliant talent, next-generation technology and best business practices to create seamless, end-to-end, positive customer experiences across all media channels. Clarity delivers fully integrated marketing, sales, customer service and support programs in phone, email, and web chat media channels. Clarity prides itself as being experts in building relationships. The Clarity approach reduces customer turnover, increases customer loyalty and drives growth. Clarity Customer Management Inc. is a privately held company based in Rochester, New York.

For more information, Clarity can be reached at 877.877.2322 or on the Internet at www.claritycm.com.
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